New Brand and National Affiliation Underscore Commitment to Providing Greater Opportunities for Volunteerism
Lauderhill, Florida (October 25, 2011)– At the agency’s annual volunteer awards gala last Thursday, Volunteer Broward executives and members of the board of directors announced that the organization has changed its name to HandsOn Broward to leverage the national affiliation with the HandsOn Network and expand volunteerism in our community.
The launch of the HandsOn Broward brand culminates an organizational transformation that has been taking shape over several years. In 2002, Volunteer Broward became a HandsOn Network affiliate, which initiated an alignment with action centers in more than 250 communities across the country and 11 international locations. As the network grew to serve more than 83 percent of the American population, it also began to tap into a national culture of volunteerism.
“Times have changed, volunteers have changed and the needs of the community have changed,” said Dale Hirsch, president and CEO of HandsOn Broward. “And Volunteer Broward has also changed. We have evolved. The new brand better reflects who we are, with a proactive, action-oriented and refreshed approach that embodies our continuing history of innovative ideas and services.”
Since 1974, Volunteer Broward has served as a clearinghouse for volunteers – a place where individuals could find civic engagement opportunities and where nonprofit organizations could locate volunteers for their programs. The organization also provided capacity building training and services to organizations and individuals who wanted to make a difference through volunteering.
Since 2004, Volunteer Broward has placed 55,419 volunteers in nonprofit organizations, with the value of their contribution to Broward County communities estimated at eleven million dollars. Last year alone, hundreds of thousands of Broward residents were helped or volunteered their time through Volunteer Broward.
HandsOn Broward will continue to support residents in need by connecting them with social services and enabling them to create change in their lives; however, the organization also will expand its focus on volunteer efforts to include more group projects, managed by volunteer project leaders who have been trained by staff.
“This new brand identity allows the organization to leverage a national identity, tap into a vast network of volunteer resources and better deliver on the promise to put people at the center of change,” said Matt Anthony, chairman of the HandsOn Broward Board of Directors. “Although the name changed, the power to serve and enrich the Broward County community remains the same.”
Thursday’s announcement came during the agency’s annual Heart of the Community volunteer recognition event. Heart of the Community recognizes community partners and nonprofit organizations while publicly honoring the individuals who have contributed their time, talents, and energy to Broward organizations.